JCR Roofing, a mid-sized roofing company, was facing challenges in expanding its online presence and consistently generating high-quality leads. To address this, JCR partnered with J&L Strategy Group, a digital marketing firm specializing in home improvement services, to develop a customized online growth and lead generation strategy.

Challenges: Before working with J&L Strategy Group, JCR Roofing relied heavily on traditional marketing methods, such as flyers and word-of-mouth referrals. Their digital footprint was minimal, and their website received little traffic, limiting their ability to connect with homeowners seeking roofing services. JCR needed a more modern, data-driven approach to scale their business.

Solution: J&L Strategy Group implemented a comprehensive digital marketing strategy tailored to JCR Roofing's goals. This included:Targeted Facebook and Google Ads: J&L created highly targeted ad campaigns focused on local homeowners, using geographic and demographic targeting to attract leads most likely to need roofing services.

SEO Optimization: JCR’s website was revamped with SEO-friendly content, including blog posts and landing pages, designed to rank higher on search engines and drive organic traffic.

Social Media Management: J&L managed JCR’s social media accounts, particularly Facebook and Instagram, posting engaging content that showcased their work, customer testimonials, and roofing tips.

Lead Magnets and Conversion Optimization: J&L developed lead magnets, such as free roof inspections and maintenance guides, to entice website visitors to provide their contact information. They also optimized JCR's website with clear calls-to-action and easy-to-use contact forms.

Results: Within six months of working with J&L Strategy Group, JCR Roofing saw a dramatic increase in their online presence and lead generation:

• 600 qualified leads were generated through targeted ads and organic traffic.
• JCR's website traffic increased by 150%, thanks to SEO efforts and engaging content.
• Their social media following grew by 75%, enhancing brand visibility and community engagement.
• JCR's conversion rate improved by 30%, thanks to optimized website and landing page designs.

Conclusion: By partnering with J&L Strategy Group, JCR Roofing successfully transformed its digital presence and lead generation process. The strategy helped JCR not only increase its visibility but also gain a steady flow of high-quality leads, positioning the company for long-term growth in a competitive market.